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Market Information and Industry Research - Organic Trade Association
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Market Information and Industry Research

 

All Things Organic (tm) Conference Session Recordings

Training Tools

Other Publications

Organic Industry Survey

Item Member Non Member Shipping #  
2009 U.S. Families’ Organic Attitudes and Beliefs Study $795.00 $2495.00 $0.00

This ground-breaking study sponsored by the Organic Trade Association and KIWI Magazine compiles results gathered from 1,200 families across the United States. This report identifies those who promote buying organic, the typical path of purchases, organic grocery shopping experiences, and consumers’ understanding of organic product labels. Findings are available in a written report and accompanying CD providing a PowerPoint presentation of study highlights.

The North American Organic Coffee Industry Report $325.00 $420.00 $0.00


Daniele Giovannucci’s North American Organic Coffee Industry Report 2010


  Daniele Giovannucci’s “North American Organic Coffee Industry Report 2010” notes that the value of organic coffee makes it the single most important organic import. The 24 page report includes information from the only annual survey of the industry and presents the views and predictions of the importers and roasters that shape and dominate the business. It reveals total volumes, trends, the price premiums over conventional coffees, and the estimated value of the coffees imported.  The report also reviews the emerging trends that are now impacting the industry and the key origins where changes may affect future supplies.  In the U.S. and Canada, organic coffee sales in 2009 are valued at over US $1.4 billion.

Organic Wool Production in the United States and Canada: 2001 $10.00 $25.00 $5.00
Published in October, 2003, this ten-page study provides an overview of U.S. and Canadian organic wool production, research needs and markets for organic wool and related products. Members may download a free PDF version in the Members-only section under OTA Sector Councils, "OFC".
The Organic Trade Association’s Organic Fiber Shopper Study $550.00 $675.00 $5.00

Conducted by The Hartman Group; September 2000.
This study describes consumer perceptions and interest in organic fiber, including purchase patterns and marketing implications and recommendations.

3rd Biennial National Organic Farmers' Survey (1999) $10.00 $15.00 $5.00

Final Results compiled by the Organic Farming Research Foundation (OFRF)

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