OTA educates the media and consumers about organic practices and benefits. This includes having an expansive social media presence, as well as actively engaging with the press to share facts about organic methods, benefits, and milestones.
Organic refers to the way agricultural products are grown and processed. It includes a system of production, processing, distribution and sales that assures consumers that the products maintain the organic integrity that begins on the farm. And, because U.S. national organic standards are in place, this means that these practices are regulated and verifiable. The resources in this section explain more about what that entails.