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Free Resources from 'Brand Secrets & Strategies'

Organic Trade Association is excited to announce that it has partnered with Dan Lohman of Brand Secrets and Strategies to offer Free Resources and Online Mini Courses for Natural and Organic Industry Brands.  OTA members will receive 20% off all current and future courses. 

Click here NOW to grab your FREE RESOURCES

Dan Lohman is a CPG and Natural and Organic Industry Strategic Advisor. His company Brand Secrets and Strategies provides innovative ideas, actionable insights and strategic solutions to the challenges that brands and retailers face. Dan assists retailers and brands in expanding their distribution, growing sales and getting their products on more store shelves and into the hands of more shoppers. LEARN MORE.

 

 

 

 

 

 


ONLINE MINI COURSES FOR ORGANIC TRADE ASSOCIATION MEMBERS

Organic Trade Association members will receive 20% off all current and future courses. Simply click on this link which will take you to the courses page. Click on and select any courses you would like to enroll in and use the coupon code OTA20 and click apply.

VIEW ALL COURSES

#1:  TURNKEY SALES STORY STRATEGIES (THIS COURSE IS FREE!)  
How To Get Your Brand On The Shelf, Expand Distribution and Understand What Retailers REALLY want - Your Roadmap To Success

#2:  HOW TO LAND SHELF SPACE AND WIN AT RETAIL 
Proven strategies to grow sales, stand out on a crowded shelf & 2x your loyal shoppers

#3:  HOW TO ASSESS THE HEALTH OF YOUR BRAND 
Your brand’s future is dependent on its health. Retailers want brands that provide category growth & new customers

#4:  PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI 
Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sales & maximize your promotional ROI

#5:  MINING THE DATA MAZE, THE ONLY REPORT YOU’LL EVER NEED
Going beyond top line canned and ranking reports.  Using actual actionable insights to tell a compelling sales story - what retailers really want!

#6:  MAXIMIZE SALES WITH THE RIGHT PRODUCT ASSORTMENT 
Ensure that shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shopper engagement and drive sales.

#7: TRUE CATEGORY MANAGEMENT - THE ROADMAP TO SALES SUCCESS
The great equalizer between small and large brands. Learn what retailers really want, how to grow sustainable sales and profits

#8:  SIMPLE SOLUTIONS TO MAXIMIZE BROKER EFFECTIVENESS 
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth

#9:  MERCHANDISING CHECKLIST TO GROW SALES & LOYALTY 
Real shopper loyalty is earned not found on plastic cards. Real loyalty converts casual customers into brand ambassadors

#10:  MERCHANDISING STRATEGIES TO INCREASE SALES & SHOPPERS
Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free saving them valuable time and money

#11:  STRATEGIES TO INCREASE MARKET BASKET SIZE & SALES
Market basket size is the most effective way to measure a brand’s true value. It’s key to driving true loyalty & gaining a competitive advantage

#12:  EARTH DIGESTIBLE™️ PRINT ON DEMAND PACKAGING SOLUTIONS (THIS COURSE IS FREE!)
The shocking truth about sustainable packaging. Strategies to save time, money & the insider secrets to getting your brand on shelf.
**A collaboration with Kelly Williams of NatureFlex

#13:  WHY MOST BRANDS FAIL - THE ROADMAP TO SALES SUCCESS (THIS COURSE IS FREE!)
Shoppers can't buy your products if they can't find them. Flawless Execution of your brand strategy is critical to your survival
**A collaboration with Tim Forrest of Tim Forrest Consulting

Stay tuned - more courses are in the pipeline to help you save time, money and accelerate your brand sales! 


Contact

Danielle Cote
Membership Manager
(202) 403-8633

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