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Organic Opportunity Communications Toolkit

Coming November 10, 2022

Shoppers today have increasingly high expectations for brands and retailers. They expect to see the full scope of their values reflected in the products they choose – including environmental sustainability, human health, animal welfare, and social justice. Thankfully, there is a label for that – USDA Organic! 

Whichever sustainability benefits are most important to your business, from reducing greenhouse gases to regenerating soil health, there is only one option that addresses the full suite of consumer preferences AND is backed by federal certification. 

Most Americans believe that organic is healthier for people and the planet than conventional, but they also lack a fundamental understanding of the standard and give more weight to single-issue label claims when deciding what to purchase.  Further, some national retailer sustainability standards and programs are not recognizing USDA organic as a climate-smart, regenerative form of agriculture, or as an intentionally sustainable system. 

Collective advocacy is needed. The Organic Trade Association has developed a data-driven communications toolkit to empower our members to effectively educate on the requirements and attributes of organic. 

OTA members are invited to attend our webinar on Thursday, November 10 to get exclusive access to the Organic Opportunity Communications Toolkit. 

Why a data-driven communications toolkit for retailers on the benefits of organic is needed  

-> To educate on the benefits and contributions of organic to sustaining the health of the planet, people and communities. 

-> To provide information that will help connect the dots between the benefits of organic to the planet, people and business and how this in turn benefits retailers. 

-> Ensure the USDA organic certification is recognized as a gold standard within retailer sustainability and regenerative agriculture practice initiatives and programs. 

 

What’s Inside?  

The Science Behind Organic: Resource Guide 
A living encyclopedia of key stats, facts & references that support organic claims 

Download a preview of The Science Behind Organic: Resource Guide 

Organic Sustainability Wheel 
An infographic presenting the positive attributes of organic, the sum of its parts! 

Organic Leave-Behind 
Four-page Good for Plant, People, and Business primer 

Organic is Regenerative + More 
Clarifies differences between Regenerative (non-organic) and USDA Organic 

Organic Transition Effect: Increasing Yields by Building Soil Health 
Illustrates organic yield performance + benefits over time 

The Organic Opportunity Presentation  
PPT deck combining all materials presentation style + talking points 


Communications Toolkit Launch Webinar 

We are launching the full Organic Opportunity Communications Toolkit at an OTA member-exclusive webinar hosted by Gwendolyn Wyard, Vice President of Regulatory & Technical Affairs. Trade association members are invited to join us to learn about the organic opportunity and how we, as a trade association, can collectively educate on the benefits and contributions of organic to sustaining the health of the planet, people, and communities. The resource guide and data-driven communications toolkit will help your business position USDA Organic as the organic climate-smart label – and the gold standard within sustainability initiatives.

Register for exclusive access to the Organic Opportunity Toolkit      

Not an OTA member? Apply today! 

The Organic Opportunity Communications Toolkit is an exclusive product for trade association members.