The latest Consumer Attitudes and Beliefs Study will be released on April 5, 2024 - be the first to hear about how to access the latest organic consumer data by filling out the form below:
OTA’s consumer survey takes an in-depth look at the buying patterns of American households, who buys organic products, what products are being bought, the reasons behind those decisions, and the purchase patterns of the organic consumer.
Learn more about the findings in the 2017 study! Read our press release.
Today’s definition of a family includes a diverse combination of household members, and this year’s survey reflects that. The study segmented the population in three household composition categories: (1) Millennials without children, (2) Millennials with children and (3) Parents aged 36 – 64 years.
OTA's 2017 Consumer Attitudes & Beliefs Study
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