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Consumer Perception of USDA Organic and Competing Label Claims Report

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The Organic Trade Association (OTA) recently partnered with Euromonitor International to conduct a comprehensive consumer survey to evaluate shoppers’ knowledge, attitudes and willingness to pay regarding organic products. The report evaluates how USDA Organic stacks up against various claims and certifications, including regenerative, natural and more, to assess its standing in the marketplace. 

Learn more about the findings in the 2024 study! Read our press release

OTA Member 2024 Consumer Perception of USDA Organic and Competing Label Claims Report Download

Non-Member Survey Access

Purchase Consumer Perception of USDA Organic and Competing Label Claims Study

Contact
 
Findings Questions: 
Sr. Director, Marketing and Communications
(202) 524-3889
Media Inquiries*: 
Media Relations
(202) 615-7997

*Media interested in obtaining the Executive Summary of the survey can contact Maggie McNeil at mmcneil@ota.com.