Organic Market Overview

The Organic Trade Association (OTA) recently partnered with Euromonitor International to conduct a comprehensive consumer survey to evaluate shoppers’ knowledge, attitudes and willingness to pay regarding organic products. The report evaluates how USDA Organic stacks up against various claims and certifications, including regenerative, natural and more, to assess its standing in the marketplace.

The full study, available for free to OTA Members and for $739 to OTA Non-members, provides insight into organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns, and more.

Organic Trade Association’s Organic Market Report (formerly the “Organic Industry Survey") has been the definitive source for business intelligence on the rapidly growing U.S. organic sector for more than 20 years. If you’re looking for information about the size of the organic market, major players, regulatory developments and key trends, you’ve come to the right place.

In 2024, U.S. organic sales reached $71.6 billion, marking a 5.2% increase from the previous year—double the growth rate of the total food marketplace.

Each year, OTA brings you the latest research on organic shoppers and retail markets to inform its members, media, government and other communities about the organic trade.

Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture. This research identifies 225 counties in the United States in organic hotspots — counties with high levels of organic agricultural activity that have neighboring counties with high organic activity — and then looks at how these organic hotspots impact key county-level economic indicators. Organic Hotspots boost household incomes and reduce poverty levels — and at greater rates than general agriculture activity, and even more than major anti-poverty programs. Being an Organic Hotspot increases median household income by over $2,000 and lowers a county’s poverty rate by as much as 1.35 percentage points. 

Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.

8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 

Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.

Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.

8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 

Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.

This report updates OTA-Penn State report “Preliminary Analysis of USDA’s Organic Trade Data: 2011 to 2014” from April 2015. We analyze data from USDA's Global Agricultural Trade System (GATS) spanning 2011 through 2016 for the values, quantities and prices of organic exports and imports. Product-by-product reports on the top five products of organic exports and imports include information on non-organic product counterparts. This report also includes a comprehensive overview of organic equivalency arrangements in the world and their impacts on organic trade.

Projected growth rates for export products are modest in comparison with the products of organic imports, and the market share of organic imports is higher than for organic exports. Finding that organic soybeans and corn imports exhibit strong growth provides further evidence of the needs for transition of domestic acres to organic production of these commodity crops.