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Organic Market Overview

If you’re looking for the latest data on the organic industry, you’ve come to the right place! The Organic Trade Association (OTA) is the premier source of information about organic. Whether you're looking for the size of the organic market, organic industry trends or insights into the organic consumer, OTA is here to help. 
 
AlertU.S. organic sales soar to new high of nearly $62 billion in 2020! Read the press release.
 
Each year, OTA publishes two flagship research products—the Organic Industry Survey and the U.S. Families’ Organic Attitudes and Beliefs Study, to inform the business, media, government and other communities about the organic trade.
 


U.S. Organic Industry Survey 2021

Organic Trade Association’s Organic Industry Survey has been the definitive source for business intelligence on the rapidly growing U.S. organic sector for more than 20 years. If you’re looking for information about the size of the organic market, major players, regulatory developments and key trends, you’ve come to the right place.

Driven by an unprecedented combination of events encompassing human health, demands for social and environmental justice, and a the near total reshaping of day-to-day life, organic posted record growth in 2020. Categories that had been stable for years surged as and concerns about personal health and pantry stocking behaviors took center stage.

Each year, OTA brings you the latest research on organic shoppers and retail markets to inform its members, media, government and other communities about the organic trade.

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U.S. Organic Hotspots and their Benefit to Local Economies

Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture. This research identifies 225 counties in the United States in organic hotspots — counties with high levels of organic agricultural activity that have neighboring counties with high organic activity — and then looks at how these organic hotspots impact key county-level economic indicators. Organic Hotspots boost household incomes and reduce poverty levels — and at greater rates than general agriculture activity, and even more than major anti-poverty programs. Being an Organic Hotspot increases median household income by over $2,000 and lowers a county’s poverty rate by as much as 1.35 percentage points. 

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U.S. Families' Organic Attitudes and Beliefs Survey 2017 

OTA’s consumer survey takes an in-depth look at the buying patterns of American households, who buys organic products, what products are being bought, the reasons behind those decisions, and the purchase patterns of the organic consumer.
 
OTA’s survey uncovers that America’s 75 million Millennials are now devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
 
The full study, available at a deep discount to OTA members, provides insight about organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns, and more.

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U.S. Cotton Survey 2014

Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.

8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 

Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.



U.S. Organic Trade Data Report 2011-2016

This report updates OTA-Penn State report “Preliminary Analysis of USDA’s Organic Trade Data: 2011 to 2014” from April 2015. We analyze data from USDA's Global Agricultural Trade System (GATS) spanning 2011 through 2016 for the values, quantities and prices of organic exports and imports. Product-by-product reports on the top five products of organic exports and imports include information on non-organic product counterparts. This report also includes a comprehensive overview of organic equivalency arrangements in the world and their impacts on organic trade.

Projected growth rates for export products are modest in comparison with the products of organic imports, and the market share of organic imports is higher than for organic exports. Finding that organic soybeans and corn imports exhibit strong growth provides further evidence of the needs for transition of domestic acres to organic production of these commodity crops.

 

Contact
Market Data Inquiries: 
Director of Education & Insights    
(202) 403-8636
Media Inquiries: 
Director of Media Relations
(202) 403-8514