Welcome to the Organic Trade Association’s Resource Hub! Whether you're new to the organic industry or a seasoned professional, our comprehensive collection of resources is here to support your success. Explore valuable insights, reports, guidelines, and tools that can help you navigate the organic marketplace, stay updated on industry trends, and grow your business sustainably. Join us in advancing the organic movement and creating a healthier, more sustainable future for all. Dive in and discover how we can support your journey!
2026 Consumer Perception of USDA Organic Report
A Data-Driven Look at the Organic Industry’s Next Growth Chapter
Understanding how consumers perceive organic certification — and how it compares to other food label claims — is essential for brands, retailers, and policymakers working to grow the organic marketplace.
The Organic Trade Association’s Consumer Perception of USDA Organic and Competing Label Claims in North America report provides new insights into consumer attitudes toward organic certification and competing claims such as natural, non-GMO, raised without antibiotics, and no added hormones. Based on custom research conducted by Euromonitor International, the report analyzes consumer awareness, trust, purchasing behavior, and willingness to pay across the United States, Canada, and Mexico.
As food labeling continues to evolve and consumers navigate a complex marketplace of claims and certifications, this research helps organic stakeholders better understand what drives purchasing decisions and how organic can strengthen its value proposition.
2026 Consumer Perception of USDA Organic Report
2026 Organic Market Report
The Organic Trade Association’s 2026 Organic Market Report reveals another year of strong momentum for the organic sector, with consumer demand fueling growth across categories and organic outpacing the overall marketplace the third year in a row. In 2025, U.S. organic sales reached $76.6 billion, marking a 6.8% increase from the previous year and double the growth rate of the comparable marketplace.
This year’s report is packed with insights and analysis, including:
This year’s report is packed with insights and analysis, including:
Comprehensive sales data across nine major product categories: produce, grocery, beverages, dairy and eggs, snacks and candy, frozen foods, meat/poultry/seafood, personal care, textiles, supplements, and pet food.
Top-performing categories and subcategories, including a 22.4% surge in eggs, 16.6 % growth in yogurt, and an exceptional year for organic beef at 44.3%.
Market trends, including demand for protein and cleaner ingredients, and the ongoing impact of social media and influencers on consumer purchases.
Global trade dynamics, including updates on exports, imports, tariffs and organic regulations.
Outlook on sales growth and market share across product and retail channels.