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Organic Industry Survey

U.S. Organic Industry Survey 2020

Today’s interest in organic may be intensified, but organic’s growing popularity isn’t new. Consumers are eating more organic food and using more organic products than ever before, according to the 2020 Organic Industry Survey released by the Organic Trade Association. The U.S. organic sector posted a banner year in 2019, with organic sales in the food and non-food markets totaling a record $55.1 billion, up a solid 5 percent from the previous year.

Both the food and non-food markets shattered major benchmarks. Organic food sales hit $50.1 billion, up 4.6 percent. Organic non-food sales totaled just over $5 billion, up a strong 9.2 percent. Both sectors easily outpaced the general market growth rate of around 2 percent for total food sales and of just 3 percent for total non-food sales.

“Our 2020 Survey looks at organic sales in 2019 before the coronavirus outbreak, and it shows that consumers were increasingly seeking out the Organic label to feed their families the healthiest food possible. The pandemic has only increased our desire for clean, healthy food,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “Our normal lives have been brought to a screeching halt by the coronavirus. The commitment to the Organic label has always resided at the intersection of health and safety, and we expect that commitment to strengthen as we all get through these unsettled times.”

In the early stages of the COVID-19 outbreak, the Organic Trade Association undertook a multi-pronged effort to look not only at shifting patterns in organic shopping since the crisis began, but to gather intelligence on the overall retail landscape for organic, and on the organic supply chain: where the supply chain is holding together and where it is being challenged. The association worked with SPINS, Mercaris, Euromonitor, and Organic Produce Network to put together the latest insights and outlooks for the organic sector. The resulting COVID-19 Data & Insights Supplement is featured in Organic Trade Association’s 2020 Organic Industry Survey to help add context to the reporting on 2019.

Learn more about the survey      

Purchase our 2020 Organic Industry Survey     


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