The Organic Trade Association (OTA) recently partnered with Euromonitor International to conduct a comprehensive consumer survey to evaluate shoppers’ knowledge, attitudes and willingness to pay regarding organic products. The report evaluates how USDA Organic stacks up against various claims and certifications, including regenerative, natural and more, to assess its standing in the marketplace.
Learn more about the findings in the 2025 study! Read our press release.
OTA Member 2025 Consumer Perception of USDA Organic and Competing Label Claims Report Download
Non-Member Survey Access
Purchase Consumer Perception of USDA Organic and Competing Label Claims Report
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Findings Questions:
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Media Inquiries*:
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*Media interested in obtaining the Executive Summary of the survey can contact Sandy Pfaff at spfaff@ota.com.
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