As part of Organic Trade Association’s partnership with Edelman to study organic trust among consumers in the United States, Edelman used its global reach to survey trust among consumers in five key export markets for U.S. organic producers: France, Germany, Japan, the United Arab Emirates, and the United Kingdom. The findings from this Organic Trust Barometer are critical in maximizing existing lucrative trade opportunities for U.S. brands, and will provide important background as we pursue updated equivalence arrangements with important trading partners.
