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Consumer Attitudes and Beliefs Study

OTA's 2016 U.S. Families Organic Attitudes & Beliefs Study
Corporate Package
Includes Digital & Hard copies of the complete report
Single User Package
Includes one hard copy of report
Entrepreneur Package
Summary of Key Findings Covering consumer demographics, knowledge and purchase motivation.

OTA’s consumer survey takes an in-depth look at the buying patterns of American households, who buys organic products, what products are being bought, the reasons behind those decisions, and the purchase patterns of the organic consumer.
OTA’s survey uncovers that America’s 75 million Millennials are now devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
For the 2016 edition of the annual study, the target audience included a national online panel of U.S. households supplemented with KIWI Magazine's Parents' Advisory Board. All respondents had at least one child under the age of 18 in the household, and had sole or shared responsibility for household grocery purchases. More than 1,800 U.S. families were polled about their shopping habits and beliefs. This report unveils a story that captures not only the interest of the media, but also market analysts and companies who are studying the value of organic products to consumers.
The full study, available at a deep discount to OTA members, provides insight about organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns, and more.

OTA's Consumer Attitudes & Beliefs Study

Market Data Inquiries: 
Associate Director, Conference & Product Development   
(802) 275-3831
Media Inquiries: 
Director of Media Relations
(202) 403-8514