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Organic Trust Barometer, Produced by Edelman

The Organic Trade Association contracted with Edelman to benchmark and analyze trust in the organic seal, both in the U.S., and in key markets outside the country. Building on decades of success of its Trust Barometer, Edelman designed a companion project that examines USDA Organic’s comparative trust and credibility among consumers in the U.S. and in key global markets. The results of the investigation were compiled into the Organic Trust Barometer

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