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Award Honorees

Drew and Myra Goodman, Earthbound Farm

2008 : Organic Leadership Award

Drew and Myra Goodman, founders of Earthbound Farm in San Juan Bautista, California, have been active in organic agriculture and marketing since 1984. They have made a huge impact on the organic industry and have been key drivers of its phenomenal growth over the past several decades. You cannot walk into a supermarket today without seeing their organic products.

Visionaries and pioneers, the Goodmans have paved the way for many other farms and businesses to succeed in the organic industry, particularly in mainstream supermarkets. Nominators cited the Goodmans for their good business ethics and practices, and the many ways they have given back to the organic business community. Drew and Myra have brought almost 170 smaller organic family farms under the Earthbound label—personally leveraging over 30,000 acres into organic production.