With most of the world receiving their marketing through a 6-inch, pocket-sized screen, it is important to capitalize on people’s attention while you have it. If using diverse marketing tactics is the plan, brands must understand that inclusivity is not optional. Influencer marketing becomes successful brand endorsement when viewers can relate. Influencers help express your brands humanity. Diversity in influencer marketing is an important factor for brands to build connections with potential consumers. If your audience does not see themselves represented in your content, you risk alienating a substantial demographic of potential customers. Actively working on diversifying your influencer pool will enhance your marketing efforts and provide a better connection to your existing and potential consumer base.
Use the catolog below to find diverse influencers to represent your brand.
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Amber believes all of the land farmed today has a story too which is why it is imperative to not stop the regenerative conversation at the soil but to dig down deeper and understand the history of the land on which we are farming today and how that has created injustices for young, black and indigenous farmers like her.
Hi, I'm Jas and I created BGWG in 2017 with 4 things in mind - providing representation, inspiration, support, and education to women who look just like me interested in gardening. Whether you have one cactus or a fleet of community gardens, I strive to make BGWG the digital community you need to make gardening easy for you.
Since the summer of 2016 it has been the duty of Sankofa Farms to provide educational opportunities for the youth of Durham, North Carolina . We have since opened an agricultural academy which targets African American youth ranging from the ages of eleven to seventeen years old. We aim to improve the perception of STEM and agriculturally related professions, increase the dollars earned, improve career readiness skills, and improve school performance for our attendees.
Black Futures Farm is a community farm, staffed by volunteers and two resident farmers. We sit on 1.15 acres in Portland, OR with 17 different fruit trees, vegetables, flowers, medicinal and cooking herbs. We are a group of Black identified/ Diasporic and Continental African people working together, growing food and community. Our aim is to implement the best methods of growing food, taking the best of what we can from our ancestral practices while being a part of innovation.
Leah Thomas, founder of the Intersectional Environmentalist platform. As a self-described “eco-communicator,” Thomas’ work emphasizes environmental justice and the convergence of environmentalism with social justice issue. In Thomas’ words, intersectional environmentalism is “an inclusive version of environmentalism that advocates for both the protection of people and the planet.” Intersectional environmentalism acknowledges the overlap between systemic harm against Black, Indigenous, and people of color (BIPOC) communities and the Earth.
A collective of gardeners seeking to increase local food production in areas of food scarcity & poverty. Finding joy through plants. Portland, OR.
Chef Adrian Lipscombe, Texas native and owner of Uptowne Cafe & Bakery in Wisconsin, is a very busy woman. She’s a wife, mother of four, city planner and business owner and the founder of the 40 Acres & a Mule Project, which she launched in June to preserve, research and celebrate Black foodways. The 40 Acres & a Mule Project came into existence when my endeavors and information sharing began to generate interest in the form of monetary support from others, both online and within my local community. As one of the very few Black restaurant owners in the Coulee Regional area in Wisconsin, I focus my food and efforts on community revitalization through storytelling and civic projects.
Black Women Farmers of LA is a grassroots, community based organization started in 2019 by veteran agriculturalists. The group works to provide nourishing, healthy food options to individuals and families that live in food deserts, and have difficulty accessing fresh, organic, and healthy local produce. The members regularly interface with local educators and students to develop curriculum that helps educate young people about agriculture and farming.
Ashlie Thomas is research scientist known as The Mocha Gardener who started gardening for healthy produce and medicinal plants at home in Graham, North Carolina, when family members on limited incomes living in a food desert had been diagnosed with health issues like hypertension and Type 2 diabetes. “Imagine having diet requirements that included mostly plant-based food, but your resources are simply not there,” Thomas says. “I didn’t know there was a term for that: food security. There is an increasing population with disease, and food could be the answer.”
We are a group of Black and Brown farmers tending land together.
Farms currently on the land include Chalchi Farm, Flying Dogheart Farm, Olivia Camfield, Scrapberry Farm, and Sun Moon farm. We grow weeds and medicine. We believe in food as medicine. We believe in community as medicine, so we grow that too. We are several distinct Black and Brown-owned farm businesses that work in collective, sharing investment and risk in farm infrastructure, marketing, and planning work. We farm on unceded Wapato territory, today this place is called Sauvie Island. We thank you for joining us in a return to the more appropriate name of Wapato Island.
A food system centered around farmers and producers, and their relationship with those we nourish. Our number one priority is ensuring the quality of life of those who work with us. Second is ensuring the highest quality product for you, the customer.
Rootwork Herbals is the love, work, and play of community herbalist, Amanda David. Rootwork Herbals has evolved organically over the years to include various projects within herbalism that seek to build mutually beneficial relationships between people, plants, and planet. Rootwork Herbals includes BIPOC community care clinic We Care for Us; educational offerings such as the People’s Medicine School and Woke Without the Work; a BIPOC community garden; and the facilitation of BIPOC sanctuaries at various herb/agriculture conferences.
Elizabeth Teo is a Chinese American and Canadian environmental educator, consultant and content creator focused on creating awareness and providing actionable steps on environmental issues such as fast fashion, waste and climate change through an intersectional lens. She graduated with a Bachelors of Science from the University of Toronto. She has worked for many sustainable brands and environmental nonprofits to help improve their reach on social media so they can share their important message to the world!
Born and raised in Detroit Michigan, Scotty Scott grew up watching his mother in the kitchen and his father on the grill and as a young child developed a love for cooking.
After years of cooking for friends and family, and with no formal training he decided to make his passion for cooking more than just a hobby. Cook Drank Eat began as a way to promote his personal chef services and pop-up events and eventually evolved into an ever growing social media enterprise.
Yolanda is a self-taught cake artist who started out baking novelty cakes in her mother's kitchen and is now one of the forces behind How To Cake It, a hugely successful, Webby Award-winning YouTube channel and online community of more than seven million cake enthusiasts from around the world.
Chef Millie Peartree is an expert in soul food and Southern cooking, from her southern macaroni and cheese to her famous banana pudding cupcakes. This self-made chef and restaurateur is an iconic figure in New York City and across the country due to her delicious recipes and warm charisma.
My name is Addie Fisher and I am a sustainable living enthusiast. I have always been creative, and I love making things that can help people all while maintaining the natural beauty of this world. Growing up, I always wanted to be an architect. Once I got to college I teeter-tottered between architecture and interior design, where I discovered and fell in love with learning more about the principles of sustainability. It started with sustainable building design and reuse, moved on to include sustainable fashion, and now the concepts of sustainability have infiltrated my entire life
Dominique Drakeford love dogs, karaoke and learning how to grow her own food. She is a thought-leader harnessing her Leo energy to educate and disrupt un-sustainable systems while simultaneously celebrating my Blackness. She is a non-traditional environmental educator with a BA in Business Environmental Management and a Master’s Degree from NYU in Sustainable Entrepreneurship and Fashion. She brings fairness to storytelling by championing the values of inclusive representation and informed responsibility through her digital platform MelaninASS (Melanin And Sustainable Style). This blog hones in on sustainable fashion, natural beauty, wellness and land sovereignty efforts by B/IPOC (Black/Brown Indigenous Communities of Color).
Christa Barfield is an urban horticulturist, entrepreneur, and agricultural educator, but on her Elkins Park farm, she happily calls herself a farmer. Tending rows of crops including tomatoes, turnips, arugula, and a variety of herbs, she relishes getting her hands into the soil. She oversees the growing operations in Elkins Park and at several sites in Philadelphia for her 80-plus-member CSA (community-supported agriculture). Farmer Jawn is providing a source for weekly fresh produce and locally made goods, as well as educational events on gardening, urban agriculture, cooking, and community celebrations like an upcoming pig roast.
Ashley Mitchell is multi-passionate creator and new mom. Over the course of her life, she has had the unique opportunity to experience a myriad of physical and mental training. Ashley currently works in several capacities, including stay at home mom to Zion James, Director of the Movement School at Down Under Yoga where she also teaches strength classes, consults in Diversity, Equity and Inclusion, and most proudly, runs The Courage Campaign, a non-profit founded with her husband Mark.
Danielle Alvarado’s passion is education! The dedication she has to teaching her followers all she can about sustainability, zero-waste living, and slow fashion is evident in the engaging (and hilarious) content she provides. Sustainability, and especially the dire state of the fashion industry, can be a heavy topic, but this Latinx Influencer presents the material with a lightheartedness that makes it memorable and doesn’t leave you feeling guilty.
Welcome to my home on the internet. Welcome to my home on the web... I’m Tomika, the thought leader behind Life in Pumps. I love all things fashion, fun & travel! I’m a wife and mother of two very active teenagers. I'm a social butterfly and passionate about advocating for breast cancer disparities and the benefits of organics. Follow along as I believe life is more fun when you actually live it!
Website: Life in Pumps