March 4-7, 2025
Anaheim Marriott | Anaheim, CA
Natural Products Expo West has proven itself to be the best place to reach natural, organic and healthy lifestyle buyers. This is your chance to get one-on-one time with retailers, distributors, health practitioners and food service professionals.
Connect with the Organic Trade Association at Expo West 2025!
Join us at Natural Products Expo West, March 4-7, 2025, at Booth 1735! Whether you're a current member or just curious about the latest in organic, there are plenty of ways to connect with OTA staff, learn, and collaborate.
Stop by our booth to get the latest updates on critical issues impacting the organic industry, explore the resources we offer to help you grow your business, or dive into how we're advocating for organic on Capitol Hill. Our team is ready to answer your questions, provide insights, and offer support tailored to your needs.
Organic Education Sessions
OTA will be presenting in a series of engaging education sessions throughout Expo! Join us as we bring together industry leaders and OTA staff for thought-provoking discussions on the state and future of organic.
State of Organic: From Consumer Behavior to Policy Impact – A Comprehensive Market Update
Wednesday March 5, 10:00 – 11:30am PT | Marriott Grand Ballroom E
If you’re looking for a comprehensive update on the organic industry, you’ve come to the right place! The Organic Trade Association (OTA) is the premier source of information about organic. The first half of this session will dive into data and trends, exploring how shoppers' knowledge, attitudes, and willingness to pay for organic products vary across generations. You’ll gain valuable insights into how USDA Organic compares to other popular claims and certifications—such as regenerative, natural, and more—and how it performs in the marketplace. We will also look at how organic sales performed in 2024 and the outlook for future growth. The second half of this session will focus on government affairs and the current political landscape for organic in D.C. OTA serves as the unifying voice of the U.S. organic industry on Capitol Hill, proactively engaging year-round to promote and protect organic agriculture and trade through legislative and regulatory advocacy. Join us to learn the latest updates on the Farm Bill, the new Administration, the new Congress, the new Secretary of Agriculture, and OTA’s strategy for navigating this changing environment.
- Confirmed Speakers:
- Industry Data and Trends – Tom Chapman, Heidi Diestel, Sandy Pfaff
- Government Affairs – Matthew Dillon, Ivanna Yang, Adam Warthesen
U.S. Organic Trade: International Market Opportunities & Trade Policy Updates
Wednesday, March 5, 11:30 – 12:30pm PT | Anaheim Convention Center Room 204C
Join the Organic Trade Association for an overview of the U.S. organic market, including industry size, trending consumer categories, resources for international buyers and more. The session will share the latest industry stats and consumer insights and provide tools on how to access more information and connect with suppliers.
- Confirmed Speaker: Scott Rice
Tapping into Schools: A Growing Organic Market Opportunity
Thursday, March 6, 2:30 – 3:30 PM | Marriott Grand Ballroom E
Did you know K-12 schools serve more meals daily than the largest restaurant chains? School food procurement is a major untapped market for organic businesses and companies. Many districts are driving a long-overdue transformation in school meals, and leading organic brands are stepping up to address this complex challenge. Join this session to explore market opportunities for businesses and brands, as well as the challenges of ensuring all students have access to nutritious, healthy food. Hear firsthand from those who are transforming school districts and the groundbreaking organic companies serving this growing market.
- Check back soon for info on speakers!
Inside Organic Workshop: Elevate, Educate, Communicate—What’s Your Organic Message?
Friday, March 7th 11:00am–12:00pm, Marriott Grand Ballroom F
Join organic advocates, leaders, fans and manufacturers for a collaborative in-person roundtable discussion focused on elevating organic attributes and “What is organic?”
- What is the organic message you would like elevated?
- What resources are already available to do this (there are a lot!)?
- What does a roadmap look like to elevate messaging even further?
There is a lot of data and research available telling us what organic attributes consumers do and do not understand. We have data by generation—who’s thinking about clean products, who focuses on sustainability and who defines organic by no pesticides or soil health. We have research, too. What we don’t have is a collaborative mindset to translate all the great things about organic—integrity and impact on farmers, communities and the planet—to amazing social campaigns, media coverage or educational resources. We talk more about what organic isn’t than all that it is. So, let’s start talking and figure out what this industry really has to say about itself. We look forward to seeing you. Positive, inclusive mindset requested. No RSVP needed.
- Check back soon for info on speakers!
We look forward to seeing you at these sessions and engaging in these important conversations!
Set Up a Meeting with OTA Staff
Looking for a more personal touch? Schedule one-on-one meetings with Matt Landi, OTA VP of Industry Relations to discuss how we can help you tackle challenges, build opportunities, or strategize for growth in the organic marketplace. Our experts are here to offer tailored guidance, and these meetings can be a great opportunity to dive deeper into how we can work together.
We can’t wait to see you at Expo West 2025—let's connect and take the organic movement even further!
