In a new episode of the Brand for a Better World podcast, Organic Trade Association co-CEO Matthew Dillon shares his insights on the growth, challenges, and future of the organic sector.
🎧 Listen to the full episode here
In this wide-ranging conversation, Dillon discusses:
The evolution and increasing impact of organic agriculture on rural economies
The importance of building infrastructure to strengthen domestic organic supply chains
Generational shifts in consumer behavior, especially among Millennials and Gen Z
OTA’s policy and advocacy work to shape a stronger future for organic
The role of transparency, vulnerability, and community in building trust across the industry
“Integrity in growth, investment in future generations, and authentic collaboration across stakeholders—that’s what will move organic forward,” Dillon shares during the episode.
As the only trade association in the U.S. dedicated to advancing organic, OTA continues to lead on critical issues from legislative action to member education. Dillon’s appearance on the podcast highlights OTA’s role in fostering meaningful dialogue and collective impact across the organic sector.