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Media Alert | Organic a winner at Super Bowl 2019!

Maggie McNeil
(
mmcneil@ota.com
(202) 403-8514
(202) 615-7997
)
Washington , DC
US
 (
February 1, 2019
) — 

It doesn’t matter which team wins or loses. Organic will be a clear winner at Super Bowl 2019!

In between rooting for their favorite team, and during their chow down of nachos and buffalo wings, more than 100 million people will get a close up look at the USDA Organic seal.

A groundbreaking commercial is going to be aired by Anheuser-Busch for its certified organic Michelob ULTRA Pure Gold, Michelob’s first certified organic light lager, featuring actress Zoe Kravitz.

“We’re thrilled the Organic seal is getting this great exposure. The spot is aptly named ‘The Pure Experience,’ and that’s what organic is,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “When consumers see the Organic seal on any product, they can rest assured that they’re getting the cleanest, most chemically-free, and purest product available.”

For a closer look at what’s not in organic, take a look at https://ota.com/resources/not-organic-toolkit.

Organic – a victory for all consumers, no matter what team they cheer for in the big game!


The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 9,500 organic businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace.

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