Shoppers today have increasingly high expectations for brands and retailers. They expect to see the full scope of their values reflected in the products they choose – including environmental sustainability, human health, animal welfare, and social justice.
Thankfully, there is a label for that – USDA Organic! Whichever sustainability benefits are most important to your business, from reducing greenhouse gases to regenerating soil health, there is only one option that addresses the full suite of consumer preferences AND is backed by federal certification. Collective advocacy is needed.
The Organic Trade Association has developed a data-driven communications toolkit to empower our members to effectively educate on the requirements and attributes of organic.