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Research, Promotion, and Education

There are many ways to support and be involved in the Organic community!

Sponsorship programs include event, research and sponsored content opportunitites. 

Explore our sponsorship programs below.

 

 

Organic Trade Association
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Organic Week in Washington D.C. - May 14-16, 2024

Picture this: organic industry leaders, from farmers to businesses to retailers, gathering in the nation’s capital for three full days to work together on solutions for the complex issues surrounding organic food and farming.

Organic Week is a meaningful series of events built around discovery, collaboration and advocacy for Organic Trade Association members looking to help shape decisions that impact organic. We will focus on continuous improvement in organic, celebrate organic leaders, and work together to advance organic policy priorities like bringing organic to the table in national conversations about climate change.

Your contribution will:


Sponsorships range from $1,500 - $25,000. Depending on your investment, here is a glimpse of the benefits: 

Friend of OTA - $1,500 (unlimited) - While at Organic Week, attendees will have an opportunity to visit the Friends of OTA Lounge Area. OTA will provide the Friends of Lounge Area with ample seating and the necessary tables for attendees to network with all show attendees. ONE complimentary all-inclusive attendee pass ($800 value).

Scholarship Sponsor - $3,000 (unlimited) - Sponsor farmers and diversity members to join us for Organic Week and ensure as many voices are heard as possible. As a scholarship sponsor your organization will be recognized from the stage, on-site signage, and in promotion leading up to the event. ONE complimentary all-inclusive attendee pass ($800 value).

[Sold out] Snack Sponsor - $5,000 (two) –Your logo will be prominently featured at the serving stations while the afternoon snack is being served. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. ONE complimentary all-inclusive attendee pass ($800 value).

[Sold out] Organic Swag Bag Sponsor - $5,000 (two) – Let Organic Week attendees become your walking billboard! Have your logo prominently displayed on Organic Week organic swag bags and see your logo around the Hill during the week, and beyond for years to come! You will also receive tremendous recognition leading up to Organic Week. ONE complimentary all-inclusive attendee pass ($800 value).

Breakfast - $7,500 (three) - OTA participants will thank you for their breakfast. Your logo will be prominently featured on table tents throughout breakfast and tremendous publicity leading up to Organic Week. TWO complimentary all-inclusive attendee passes ($1,600 value).

Lunch - $7,500 (two) - OTA attendees will thank you for their midday meal. Your logo will be prominently featured on table tents throughout lunch and tremendous publicity leading up to Organic Week. TWO complimentary all-inclusive attendee passes ($1,600 value).

[Sold out] Registration Sponsor - $10,000 (one) - As the Registration Desk sponsor, your company logo will be front and center on the Organic Week registration desk which is a high-traffic, first-stop area for all Organic Week attendees. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. THREE complimentary all-inclusive attendee passes ($2,400 value).

Programming Sponsor - $10,000 (six) - As a Programming sponsor, your company logo will be featured on the presentation screen as the educational session begins and ends. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. THREE complimentary all-inclusive attendee passes ($2,400 value).

Awards Reception -$15,000 (three) - An excellent opportunity to be recognized as a sponsor of the Organic Leadership Awards Reception, with maximum brand exposure leading up to the event and throughout the reception. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. FOUR complimentary all-inclusive attendee passes ($3,200 value).

Hill Day App - $20,000 (one) - Your logo will be displayed on the app that all attendees will use for their Hill Visits. Your brand will receive maximum exposure during the pre-event webinars, messaging about Hill Day, and displayed in the app. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. FIVE complimentary all-inclusive attendee passes ($4,000 value).

[Sold out] Stage Florals and Decorations - $20,000 (one) - As our stage décor sponsor your logo will be featured prominently on the main stage throughout the event. You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. FIVE complimentary all-inclusive attendee passes ($4,000 value).

[Sold out] Nametag Sponsor - $25,000 (one) - As the Nametag sponsor, your one-color company logo will be prominently displayed on all nametags, and attendees become your walking billboard! You will receive outstanding on-site signage and tremendous publicity leading up to Organic Week. SIX complimentary all-inclusive attendee passes ($4,800 value).

OATS Technical Assistance

Help American farmers meet the growing demand for organic through assistance and training.

Picture this: groundbreaking technical assistance that addresses the lack of experts available to help organic farmers and those who want to transition. Imagine innovative, virtual, train-the-trainer programming for agricultural professionals working with organic or transitioning producers across geographic regions and crop types.

Since its launch in 2019, the Organic Agronomy Training Service (OATS) program has:

  • Trained 609 agricultural professionals through in-person and virtual opportunities who have directly impacted management decisions on farms across the U.S.
  • Launched the Organic Field Crop Course - a comprehensive facilitated online course that prepares agricultural professionals to advise field crop farmers - with 40 professionals currently enrolled. (Watch a sample lesson!)
  • Developed NOP-260 Organic Field Crop Practices - a course housed on the Organic Integrity Learning Center that prepares organic inspectors to be effective auditors of field crop operations.
  • Created an online short course on organic crop insurance to raise awareness of these issues among agricultural professionals, going live in August ‘23.
  • Launched an organic advisor call series and listserv for creating a peer learning network where agricultural professionals can interact with each other.
  • Produced and released the Dirt on Organic Farming Podcast that addresses six common criticisms of organic agriculture with expert interviews with real world examples. Season 2 which focuses on organic crop insurance drops in August ‘23. (Listen here!)
  • Demonstrated that its training approach can effectively bring skeptical professionals into the organic tent.

Your contribution will:

Note: OATS donors over $10,000 will be recognized through logo recognition in media, web, signage and presentations, a 30-second advertisement on the OATS Podcast, and sponsor packages at up to five training events. Additionally they will be granted four complimentary enrollments in the Organic Field Crop Course.

Organic for All: Diversity and Entrepreneurship Fund

Picture this: Black, Indigenous and People of Color-owned businesses, new farms and small start-ups involved in Organic Trade Association membership and issue engagement. Imagine a dedicated resource to subsidize membership dues to diversify our community and a long-term plan to ensure that our successes in growing the organic movement are inclusive.

Participation in our mission-driven work is something to which everyone involved in the organic trade should have access. Benefits include leadership development, opportunities to share challenges, collaboration on solutions and outcomes influence. With a focus on participation and inclusivity, expanding our network will lead to a deeper understanding of food justice issues, and create important new relationships and connections in organic trade.

Now in our second year, thus far we have:
  • Distributed 67 memberships to BIPOC owned businesses to join OTA and ensure their voices are heard.
  • Granted 27 scholarships for farmer and BIPOC members to attend Organic Week.
  • Launched the “Ask Me Anything” Webinar series to allow participants to engage with industry leaders and consultants on specific topics related to the different components of organic certification.
  • Created and launched the Diversity Resource Library that houses more than 150 resources that trade association members, and the organic community at large, can use to diversify their content, conferences, supply chains, and marketing efforts.
  • Sponsored and attended the We Are Still Here (WASH) Conference.
  • Recipient of the ASAE: The Center for Association Leadership's 2023 Power of Associations Awards.

Your contribution will:

 

The Organic Trade Association will continue to work with the JEDI Collaborative to support their equity, diversity, and inclusion work within the natural products industry.

ORGANIC PAC Administrative Fund

Picture this: organic is positioned as part of an ambitious agenda on Capitol Hill that will impact the food and farming sector at the place and time where decisions get made. Meanwhile, you’re invited to exclusive events to have fun with your politically minded colleagues while helping to support elected leaders who make organic a priority!

As the calendar turns to 2024 and the Farm Bill is passed by Congress and signed into law by the President, OTA will be forefront of addressing any issues potentially left out of the legislation and working with Congressional champions to assist USDA in implementing the organic programs to the benefit of our membership. The Organic Trade Association’s Political Action Committee (Organic PAC) ensures that we have a seat at the table in Washington D.C. by pooling together voluntary personal financial contributions by OTA members to support members of Congress in their reelection campaigns who are, or who can be, influential in protecting and promoting organic agriculture and trade. The bipartisan Organic PAC cultivates organic champions on Capitol Hill by educating key policymakers on the organic sector’s priorities, ensuring that organic always has a voice in policies that impact our industry.

Organic PAC Event Sponsorships
Organic PAC is reliant on the generous personal financial contributions of individual employees of OTA member companies. Corporate donations to political candidates are prohibited by federal elections law. However, corporate donations ARE permitted to underwrite the administrative functions of the PAC, such as covering the costs of putting on an event to raise money for Organic PAC. Organic PAC hosts live and virtual fundraising events to garner contributions throughout the year.

SPONSOR BENEFITS

Sponsored Content Opportunities


] Explore Sponsored Content opportunites here - book imageLooking to get your brand, services, or story in front of the organic industry? Look no further than the Organic Trade Association’s Sponsored Content Opportunities as the go-to destination for all organic industry participants for over 30 years. The OTA News Flash, online News Center and social media channels are the ultimate marketing platform for your business.  By working with us, your marketing dollars will go further through: 

Connecting with Business Leaders and Organic Consumers

News Flash
  • 3,700+ recipients (membership contacts/industry professionals) 

Social Media

  • 190,000+ total social media followers

Facebook - reaches engaged organic consumers through interest-based consumer targeting.

  • 107,000+ followers 
  • 73.2% women, 50% age 35-54 
  • 85.5% US based 

LinkedIn - advertising with OTA allows you to reach an OTA member lookalike audience to find organic industry professionals beyond the member list.

  • 18,000+ followers  

Instagram 

  • 3,209 followers  
  • 66% women, 35% age 35-44 
  • 58.4% US based (5.9% India, 4.5% Canada)  

Twitter 

  • 62,000+ followers  


Content Deadlines

  • All sponsored content running on the News Center site must be delivered no later than three weeks before the publication date.
  • Social Promoted posts must be shared three days in advance of when you would like OTA to share them.
  • NO rush options.

Sponsored Content Specs

  • One high-resolution feature image with 7:5 ration may be supplied per article
  • Additional images or multimedia content (videos, GIFs) may be submitted for consideration.
  • Content should be between 500 and 2,000 words.

Sponsored Content Policy

Organic Trade Association (OTA) sponsored content is open to all individuals and members. All sponsored content is accepted at OTA’s discretion. Publication of sponsored content does not constitute an endorsement, and OTA is not liable for any products or services advertised. Sponsored content material from anyone against whom an unresolved formal complaint has been filed with the OTA Board will not be published. OTA’s liability to sponsors is limited to refunds of the advertising fees collected.

Sponsored content in general should follow the following criteria:

  • Alignment with Mission: Sponsored content must align with the mission, and goals of the trade association. Content should support OTA’s work and not contradict its core principles.
  • Relevance and Value: Sponsored content should provide value to members and be relevant to their interests. Content should contribute to the non-profit's overall mission and engage its readers, viewers, or listeners effectively. Sponsored content should not include disparagement of other companies, brands, individuals, or similar entities.
  • Transparency: OTA will clearly distinguish between sponsored content and non-sponsored content. This includes the use of labels such as "sponsored content" or "supported by [sponsor's name]" to ensure transparency and avoid misleading the audience.
  • Editorial Independence: OTA will maintain editorial independence and ensure that sponsored content does not compromise the non-profit's editorial integrity, or the accuracy of information provided.
  • Audience Protection: OTA will prioritize the well-being and interests of the audience and will avoid promoting or endorsing products, services, or messages that may harm or exploit individuals or communities, especially vulnerable populations.

Payment Information

  • All sponsor content opportunities are billed at published net rate card costs. No further discounts or agency commission granted.
  • Invoices are considered past due after 30 days grace.
  • No paid content will be run for past-due accounts.
  • If your OTA membership has lapsed, your ad rate will revert to non-member pricing.
  • Visa, MasterCard, and American Express are accepted for your convenience.

Content Deadlines

All content must be delivered the Friday before you wish to promote it.

Classified Ad Policies

  • OTA reserves the right to refuse any advertisement for any reason, including products or services not appropriate for use in organic production or processing.
  • The advertiser assumes responsibility for all ads placed in their entirety, including accuracy.

Payment Information

  • All advertising billed at published net rate card costs. No further discounts or agency commission granted.
  • Invoices are considered past due after 30 days grace.
  • No advertising will be run for past-due accounts.
  • If your OTA membership has lapsed, your ad rate will revert to non-member pricing.
  • Visa, MasterCard, and American Express are accepted for your convenience.
The Organic Center
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An Organic Night Out: Honoring The Year’s Best in Organic

 

We are delighted to invite you to be a part of the 2024 An Organic Night Out: Honoring The Year’s Best in Organic, a remarkable ticketed event that aims to support and advance the organic movement. Hosted by The Organic Center and Organic Voices/Only Organic, this event promises an unforgettable evening filled with celebration, knowledge sharing, and networking opportunities, all while supporting a greener and healthier future for our planet. Think of this as the first-ever “Organic Oscars.”

Enjoy an inspiring science fair providing an opportunity to mingle and network with other organic stakeholders. Sip a beverage, enjoy organic appetizers, and learn about the research being performed to advance organic and have meaningful impact in the areas of crop production, soil health, food safety, climate, and sustainability.

Then join Jennifer Garner and other guests as we recognize and celebrate the success of organic brands and companies in communicating the impact of organic to consumers. Cap off the evening with more drinks and live music.


Award Categories

  • Best New Organic Food/Beverage
  • Best New Organic Non-food Product
  • Best Organic Messaging: Better for the Planet, People or Animals.
  • Best Organic PR or Social Media Activation
  • Best Retailer Organic Activation
  • Most Impactful Organic Research Result or Finding
  • Emerging Organic Entrepreneur of the Year
  • Organic Company of the Year

Why Sponsor

The Organic Gala is the organic sector’s premier event at Natural Products Expo West. Funding from this event will cover the yearly budgets for Organic Voices and The Organic Center, both 501c3 nonprofit organizations that work on important research, education, and communication within the organic industry and with consumers.

Sponsorship Levels + Benefits

Diamond - $100,000

  • 20 tickets (This is preferred seating for 20 in front of the stage)
  • 4 tickets to VIP meet and greet
  • Product Placement Display at Event
  • Event Signage – XL logo
  • Event Screens – XL logo
  • Website Listing – XL logo
  • E-blasts – XL logo
    • *Single e-blast to New Hope organic list (this is outside of the regular e-blasts from New Hope)
  • Emcee announcement
  • Branded award name (choice of award based on first come first serve)
  • Choose a co-presenter for award
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

Platinum - $50,000

  • 15 tickets (This is preferred seating for 15 in front of the stage)
  • 4 tickets to VIP meet and greet
  • Product Placement Display at Event
  • Event Signage - Large logo
  • Event Screens – Large logo
  • Website Listing – Large logo
  • E-blasts – Large logo
  • Emcee announcement
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

Gold - $25,000

  • 12 tickets (This is preferred seating for 12 in front of the stage)
  • 2 tickets to meet and greet
  • Event Signage - Medium logo
  • Event Screens – Medium logo
  • Website Listing – Medium logo
  • E-blasts – Medium logo
  • Emcee announcement
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

Silver - $10,000

  • 10 tickets (This is preferred seating for 10 in front of the stage)
  • 2 tickets to meet and greet
  • Event Signage – Medium/small logo
  • Event Screens – Medium/small logo
  • Website Listing – Medium/small logo
  • E-blasts – medium logo
  • Emcee announcement
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

Bronze - $5,000

  • 8 tickets (This is preferred seating for 8 in front of the stage)
  • Event Signage – Small logo
  • Event Screens – Small logo
  • Website Listing – Small logo
  • E-blasts – Small logo
  • Emcee announcement
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

  • 8 tickets (This is preferred seating for 8 in front of the stage)
  • Event Signage – Small logo
  • Event Screens – Small logo
  • Website Listing – Small logo
  • E-blasts – Small logo
  • Emcee announcement
  • Social media package

* This includes a dedicated post on Only Organic and TOC’s social media pages.

The Organic Center Matching Grant Program with FFAR
Background

The Organic Center – OTA’s 501(c)(3) sister science nonprofit – partnered with the Foundation for Food & Agriculture Research (known as FFAR), to provide matching funds for an Organic Training for Agricultural Professionals prize and an Organic Research Grants Program. The program supports organizations who demonstrate exemplary outreach and education efforts for organic farmers and who plan to expand their programs with this funding. Research priorities were set by organic stakeholders including farmers and industry through a vigorous national convening process, which was completed in 2020. The research program’s first two years focused on the research priorities of better understanding climate resiliency for organic farming and the connection of soil health to farm productivity.

Looking Ahead

In 2024, The Organic Center and FFAR will launch the third year of the program, focusing on agronomic and socioeconomic research, with a specific emphasis on accounting for the true costs and benefits of organic farming. Research in this field incorporates a monetary value for ecosystem services such as carbon sequestration, improved water quality, and beneficial biodiversity, and may include costs of externalities of chemical farming for a full account of the benefits and sustainability of the organic system. We anticipate project types to include meta-analyses of existing research, the development of more accurate models for organic systems, including more recent data collected from organic farms, and a more accurate estimation of true cost accounting (TCA) metrics appropriate for organic systems.

Call for Funding

If you support the advancement of organic through science and research, this is an incredible opportunity to have your dollars do more. Through the match program, a $200,000 investment from The Organic Center, unlocks $600,000 in match from FFAR, tripling your impact. Contact Cassandra Christine if you want to support The Organic Center’s work.

 

Contact
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Cassandra Christine  
Director of Industry Relations
202-524-3894