Sana Javeri Kadri used $3,000, in 2017, from her tax refund to start sourcing and selling ethically farmed turmeric. She wanted a more delicious spice trade, that spoke of origins, of culture, and of flavor first, rather than the stale pantry aisle staples she had been forced to settle for. Today Diaspora Co. works with nearly a dozen small family farms across India, paying an average of six times more than the commodity price, and sells seven spices including coriander and cardamom. Kadri has bootstrapped the entire operation while going beyond the norm, like paying for healthcare to farm laborers on some of its farms, with the goal of growing enough to be able to provide it to all workers on its partner farms.