A new award category this year, the Community Service Award recognizes those who have gone above and beyond their standard business practices to be a source of positivity and stability for customers and organic community members during the COVID-19 pandemic. Earning this first-of-its-kind recognition on behalf of Clif Bar & Company are Cassie Cyphers and Scott Erickson.
Cassie Cyphers, Clif Bar’s Senior Sustainable Brand Development Manager, led company efforts to provide Clif Bars to first responders and the food insecure throughout the pandemic. Clif Bar donated seven million bars to first responders and frontline medical workers, and an additional seven million bars to people in need. Cassie also spearheaded the company’s efforts to provide organic farmers with personal protective equipment (PPE) they needed to stay safe while growing and harvesting food. Clif Bar donated over $300,000 to six non-profits serving farmworkers, who distributed 55,000 pieces of personal protective equipment directly to farmworkers throughout California.
