Sponsorship Opportunities: Research, Promotion, and Education

Help American farmers meet the growing demand for organic through assistance and training.

Since its launch in 2019, the Organic Agronomy Training Service (OATS) program has:

• Trained 1,030 agricultural professionals who each advise an average of 47 clients and 4,045 acres through in-person and virtual opportunities who have directly impacted management decisions on farms across the U.S.  

  • Launched the Organic Field Crop Course - a comprehensive facilitated online course that prepares agricultural professionals to advise field crop farmers - with 85 professionals trained.  (Watch a sample lesson!)  

• Developed NOP-260 Organic Field Crop Practices - a course housed on the Organic Integrity Learning Center that prepares organic inspectors to be effective auditors of field crop operations with 433 professionals trained. 

• Launched an organic advisor call series for creating a peer learning network where agricultural professionals can interact with each other - attended by over 360 professionals.  

• Demonstrated that its training approach can effectively bring skeptical professionals into the organic tent.  
   

Your contribution will:

Note: OATS donors over $10,000 will be recognized through logo recognition in media, web, signage and presentations. Additionally, they will be granted four complimentary enrollments in the Organic Field Crop Course. 

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We share a passion for advancing the organic sector and believe that together, we can make a significant impact. By sponsoring programming and initiatives at the Organic Trade Association (OTA), you can help address critical issues, enhance organic standards, and promote sustainable practices. Your support is crucial in driving forward our mission. 

Sponsorship Opportunity to Support Diversity and Inclusion 

Since the launch of OTA’s Diversity & Entrepreneurship Program in 2021, we have made significant strides in fostering inclusivity and equity within the organic industry. We have helped five members achieve certification, with four of them certified in the first 7 months of 2024 alone. This year, we also provided twelve scholarships for Organic Week, supported program participants in securing federal grants, and enrolled 39 new participants in the first 7 months of 2024. These accomplishments highlight our commitment to driving positive change. 

Your contribution will ensure that we continue this momentum.  With your support, we can provide leadership development, opportunities to share challenges, collaborate on solutions, and influence outcomes. You can read more about our Justice, Equity, Diversity, and Inclusion (JEDI) Commitment here. By supporting our efforts, you are investing in a future that values inclusivity and equity. 

OTA’s Diversity Program directly supports: 

• Supports complimentary trade membership to Black, Indigenous, and People of Color (BIPOC) organic entrepreneurs. 
   
• Funds a fellow to enhance and maintain our valuable resource, Diversity Resource Library, for the organic community. 
   
• “Ask Me Anything” Webinar Series: Facilitates open dialogue and knowledge-sharing through this popular webinar series and will fund guest speakers as needed. 
   
• Ensures that funds are available to widely promote newly developed resources and tools to ensure utilization. 
   
• Helps offset costs of first year certification 
   
• Funds participation in fly-ins, Organic Week, trade shows and more. 

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• The most important event to advance and grow organic in Washington, D.C.   
• Gather with Organic Trade Association members across the value chain, cross-crop, and product type  
• Show your leadership through participation and sponsorship

Organic Week in Washington, D.C., the Organic Trade Association’s signature event, provides Organic Trade Association (OTA) members with Opportunities to connect with elected officials about critical industry issues, network with other OTA members, policymakers, and other key stakeholders in Organic.

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We share a passion for advancing the organic sector and believe that together, we can make a significant impact. By sponsoring programming and initiatives at the Organic Trade Association (OTA), you can help address critical issues, enhance organic standards, and promote sustainable practices. Your support is crucial in driving forward our mission.

OTA has secured major wins for the organic sector over the years, from research funding to strengthening the integrity of the organic seal. However, there is still much work to be done. We need to achieve organic funding parity, co-market the value of organic with the USDA, and create new market opportunities for our producers and brands. Your support can be general or directed to the following impactful initiatives:

• Farmer Fly-in Funding: To consistently engage with key states and congressional districts, we need to ensure that farmers and businesses can travel to Washington, D.C., without financial barriers. Your support can help make this possible, ensuring our voices are heard where it matters most. 
  • Recommended sponsorship level:  $2,500-10,000 
  • Recognition:  At Fly-in 
     
• State Footprint Data Initiative: While we currently provide state and district one-pagers with information on organic operations, we need more detailed data on the economic impact of these operations, including employment benefits and tax contributions. Your sponsorship will help us provide a more comprehensive picture of organic's benefits. 
  • Recommended sponsorship level:  $2,500-25,000 
  • $25,000 sponsor will be recognized on the Advocacy App during Organic Week 
  • Others will be recognized at the Leadership Awards reception during Organic Week 
     
• Organic Hotspot Update: In 2015, Penn State research showed that counties with high densities of organic operations experienced increased median household incomes and lower poverty rates. This study garnered significant bipartisan interest. In 2025, we aim to update this research to reflect current trends and continue the conversation about organic’s positive impact. 
  • Recommended sponsorship level:  $2,500-10,000 
  • Recognition: at the Leadership Awards reception during Organic Week

Join us in this transformative journey. Your investment will not only help us champion the value of organic products but also inspire innovation and foster a thriving community dedicated to sustainability. Together, we can create a healthier, more sustainable future. 

Let’s make a lasting difference together. 
 

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Engage in the Organic Trade Association's Sponsored Content & Webinar Opportunities to effectively reach and engage a highly targeted and engaged audience within the organic industry. 

This targeted engagement allows your business to enhance your brand visibility, build credibility, and foster loyalty among potential customers who are already interested in organic products and services. 

Looking to get your brand, services, or story in front of the organic industry? Look no further than the Organic Trade Association’s Sponsored Content Opportunities as the go-to destination for all organic industry participants for over 30 years. The OTA News Flash, online News Center and social media channels are the ultimate marketing platform for your business.  By working with us, your marketing dollars will go further through: 

Connecting with Business Leaders and Organic Consumers

• 3,700+ recipients (membership contacts/industry professionals) 

Social Media

• 190,000+ total social media followers

Facebook - reaches engaged organic consumers through interest-based consumer targeting.

• 107,000+ followers 
• 73.2% women, 50% age 35-54 
• 85.5% US based 

LinkedIn - advertising with OTA allows you to reach an OTA member lookalike audience to find organic industry professionals beyond the member list.

• 18,000+ followers  

Instagram 

• 3,209 followers  
• 66% women, 35% age 35-44 
• 58.4% US based (5.9% India, 4.5% Canada)  

Twitter 

• 62,000+ followers  

Content Deadlines

• All sponsored content running on the News Center site must be delivered no later than three weeks before the publication date.
• Social Promoted posts must be shared three days in advance of when you would like OTA to share them.
• NO rush options.

Sponsored Content Specs

• One high-resolution feature image with 7:5 ration may be supplied per article
• Additional images or multimedia content (videos, GIFs) may be submitted for consideration.
• Content should be between 500 and 2,000 words.

Sponsored Content Policy

Organic Trade Association (OTA) sponsored content is open to all individuals and members. All sponsored content is accepted at OTA’s discretion. Publication of sponsored content does not constitute an endorsement, and OTA is not liable for any products or services advertised. Sponsored content material from anyone against whom an unresolved formal complaint has been filed with the OTA Board will not be published. OTA’s liability to sponsors is limited to refunds of the advertising fees collected.

Sponsored content in general should follow the following criteria:

• Alignment with Mission: Sponsored content must align with the mission, and goals of the trade association. Content should support OTA’s work and not contradict its core principles.
• Relevance and Value: Sponsored content should provide value to members and be relevant to their interests. Content should contribute to the non-profit's overall mission and engage its readers, viewers, or listeners effectively. Sponsored content should not include disparagement of other companies, brands, individuals, or similar entities.
• Transparency: OTA will clearly distinguish between sponsored content and non-sponsored content. This includes the use of labels such as "sponsored content" or "supported by [sponsor's name]" to ensure transparency and avoid misleading the audience.
• Editorial Independence: OTA will maintain editorial independence and ensure that sponsored content does not compromise the non-profit's editorial integrity, or the accuracy of information provided.
• Audience Protection: OTA will prioritize the well-being and interests of the audience and will avoid promoting or endorsing products, services, or messages that may harm or exploit individuals or communities, especially vulnerable populations.

Payment Information

• All sponsor content opportunities are billed at published net rate card costs. No further discounts or agency commission granted.
• Invoices are considered past due after 30 days grace.
• No paid content will be run for past-due accounts.
• If your OTA membership has lapsed, your ad rate will revert to non-member pricing.
• Visa, MasterCard, and American Express are accepted for your convenience.

Classified Ad Opportunities

Content Deadlines

All content must be delivered the Friday before you wish to promote it.

Classified Ad Policies

• OTA reserves the right to refuse any advertisement for any reason, including products or services not appropriate for use in organic production or processing.
• The advertiser assumes responsibility for all ads placed in their entirety, including accuracy.

Payment Information

• All advertising billed at published net rate card costs. No further discounts or agency commission granted.
• Invoices are considered past due after 30 days grace.
• No advertising will be run for past-due accounts.
• If your OTA membership has lapsed, your ad rate will revert to non-member pricing.
• Visa, MasterCard, and American Express are accepted for your convenience.

Webinar Opportunities 

Looking to establish your company as an industry knowledge expert, educate the marketplace, and reach a high-quality audience? Sponsor an Organic Trade Association education webinar! The Organic Trade Association (OTA) has been the go-to resource for all organic industry participants for over 30 years. Using our platform, sponsors will have multiple opportunities to build brand awareness.  

By working with OTA, your marketing dollars will go further through:  

• Sponsor recognized anywhere we market the webinar with a logo, “sponsored by”, or both, including promotional emails, LinkedIn posts, event page, and more. 
• Logo placement one slide beginning the webinar as host thanks the sponsor during opening remarks.  
• 50-word sponsor statement may be provided and read during opening remarks.   

Sponsor Policy

Organic Trade Association (OTA) sponsor opportunities are open to all individuals and members. A sponsorship does not constitute an endorsement, and OTA is not liable for any products or services advertised. Potential sponsors who have an unresolved formal complaint that has been filed with the OTA Board will not be accepted. OTA’s liability to sponsors is limited to refunds of the advertising fees collected.  

Sponsors in general should follow the following criteria:

• Alignment with Mission: Sponsors must align with the mission, and goals of the trade association, and should support OTA’s work and not contradict its core principles.  
• Relevance and Value: Sponsors should provide goods and services of value to members and be relevant to their interests.  
• Editorial Independence: OTA will maintain editorial independence and ensure that sponsors do not compromise the non-profit's editorial integrity, or the accuracy of information provided.  
• Audience Protection: OTA will prioritize the well-being and interests of the audience and will avoid promoting or endorsing products, services, or messages that may harm or exploit individuals or communities, especially vulnerable populations.  

Payment Information

• All digital engagement opportunities are billed at published net rate card costs. No further discounts or agency commission granted.  
• Invoices are considered past due after 30 days grace.  
• No paid content will be run for past-due accounts.   
• If your OTA membership has lapsed, your ad rate will revert to non-member pricing.  
• Visa, MasterCard, and American Express are accepted for your convenience.  

We share a passion for advancing the organic sector and believe that together, we can make a significant impact. By sponsoring programming and initiatives at the Organic Trade Association (OTA), you can help address critical issues, enhance organic standards, and promote sustainable practices. Your support is crucial in driving forward our mission. 

Stakeholder Education and Public Affairs
In an ever-competitive market for food and fiber claims and standards, USDA Organic must maintain its relevancy and capture the energy of the movement. To achieve this, the Organic Trade Association (OTA) will unveil a refreshed brand in 2025, complete with a new website. 

We are also launching a dynamic media channel designed to engage and inspire businesses, influential leaders in media, finance, and business, as well as our critics. This platform will showcase the value and benefits of organic products through compelling content, including videos, video podcasts, and other media. Key topic pillars will include: 

Join us in this exciting venture and support our mission to promote and elevate the organic movement. Your investment will help us educate, inspire, and drive positive change in the industry. Together, we can make a lasting impact. 

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Sponsored By:

Are you looking to establish your company as an industry knowledge expert, educate the marketplace, and reach a high-quality audience? The Organic Trade Association (OTA) invites you to sponsor our upcoming education webinar on the Amazon Climate Pledge Friendly Program! 

Why Sponsor an OTA Webinar? 

The Organic Trade Association has been the go-to resource for all organic industry participants for nearly 40 years. By sponsoring our webinar, you will have opportunities to build brand awareness and connect with a targeted, engaged audience. 

Webinar Overview: 

• Topic: Amazon Climate Pledge Friendly Program   
• Date: Thursday, August 15   
• Time: 1:00 PM EST 

Participants will learn: 

• The ins and outs of Amazon's Climate Pledge Friendly program. 
• How to leverage the program to their advantage. 
• Steps to get their own products featured on the platform. 

Sponsorship Benefits: 

• Sponsor recognized anywhere we market the webinar with a logo, “sponsored by”, or both, including promotional emails, LinkedIn posts, event page, and more.  
• Logo placement one slide beginning the webinar as host thanks the sponsor during opening remarks.   
• 50-word sponsor statement may be provided and read during opening remarks. 

Don't miss this opportunity to align your brand with a leading industry event and showcase your expertise to a dedicated audience. For more information on this opportunity and to secure your spot, please contact: Cassandra Christine