A Data-Driven Look at the Organic Industry’s Next Growth Chapter
Understanding how consumers perceive organic certification — and how it compares to other food label claims — is essential for brands, retailers, and policymakers working to grow the organic marketplace.
The Organic Trade Association’s Consumer Perception of USDA Organic and Competing Label Claims in North America report provides new insights into consumer attitudes toward organic certification and competing claims such as natural, non-GMO, raised without antibiotics, and no added hormones. Based on custom research conducted by Euromonitor International, the report analyzes consumer awareness, trust, purchasing behavior, and willingness to pay across the United States, Canada, and Mexico.
As food labeling continues to evolve and consumers navigate a complex marketplace of claims and certifications, this research helps organic stakeholders better understand what drives purchasing decisions and how organic can strengthen its value proposition.
Download the full report below to explore in-depth insights on consumer attitudes, purchasing behavior, and perceptions of organic certification across North America.
OTA Member Consumer Perception of USDA Organic and Competing Label Claims in North America Report Download
OTA members receive complimentary access to this report. Download the report by completing the member form below:
Non-Member Report Access
Non-members may purchase the full report for $199.
What You'll Learn
This report provides valuable insights into:
Consumer trust in organic certification compared with other food and sustainability claims
How organic ranks against competing labels such as natural, non-GMO, and free-from claims
Generational differences in organic purchasing behavior across North America
Consumer willingness to pay premiums for organic products
Key opportunities to strengthen organic messaging and education
The research also explores differences in consumer perception across the United States, Canada, and Mexico, offering important insights for brands operating in North American markets.
Who Should Read This Report
This report is designed for:
Organic brands and manufacturers
Retailers and category managers
Organic certifiers and supply chain partners
Researchers and policymakers
Marketing and communications professionals working in organic and natural products
Contact
Market Data Inquiries: Co-Chief Executive Officer (202) 735-1232 | Media Inquiries: Media Relations |