Wednesday, March 18th | 1:00 p.m. EST / 10:00 a.m. PST
Join Tom Chapman, Co-CEO of the Organic Trade Association (OTA), and Sandy Pfaff, VP of Media Relations, as they unveil the newest insights from OTA’s 2026 Organic Market Report. For more than two decades, this report has served as the definitive analysis of the U.S. organic marketplace, tracking growth, identifying emerging trends, and providing the data leaders need to make informed business decisions.
In this 90-minute session, you will gain a comprehensive view of the organic sector, including updated market performance by segment, retail channel dynamics, and key import and export developments shaping the global landscape. The discussion will also explore evolving consumer behavior, with a closer look at Gen Z and Millennial purchasing patterns and what they signal for the future of organic.
The team will also share how OTA’s “Seal Makes it Simple” initiative is strengthening consumer understanding of the USDA Organic seal and reinforcing trust at retail, a critical component of continued category growth.
OTA members who attend the webinar will receive first access to the full Organic Market Report before its broader release.
This session is designed for anyone working across the organic supply chain, from producers and brands to retailers, distributors, and advocates, offering practical, data-driven insights to support strategy, innovation, and marketplace leadership.
