January 11–13, 2026
San Diego Convention Center
The Winter FancyFaire* is the first industry event of the year—and the ultimate destination for specialty food professionals. Attend for three days of trendspotting, product discovery, networking, and immersive experiences that go beyond the exhibit hall.
Why Attend?
- Sample and discover the latest specialty food innovations
- Connect with buyers, brokers, distributors, and manufacturers in structured and informal settings
- Experience offsite events in San Diego’s vibrant Little Italy, Barrio Logan and the Gaslamp Quarter
- Be the first to see the 2026 sofi™ Award winners and Trend of the Year
Special Organic Trade Association Member Benefit:
Use code XXX at checkout for exclusive member rates!
Consider becoming an SFA member when registering so you can gain access to all of their member benefits!
Register now and secure your badge:
Reignite your spark. Meet your people. Set your plan.
Join the Fancy Food Show community and kickstart your year with insight, connection, and inspiration.
Maker Prep Registration & Discount Codes for Organic Trade Association Members
Specialty Food Association is excited to share that they’re now enrolling for the next cohort of Maker Prep Course, an SFA program designed especially for early-stage businesses. There are new benefits available to Maker Prep graduates, including exhibiting in a dedicated pavilion at the 2026 Summer Fancy Food Show in NYC. We hope this opportunity will be of interest to you!
Subject Line Suggestions:
🔑 Unlock Business Growth with Maker Prep from SFA
🎓 Expert Coaching + Industry Access = Maker Prep from SFA
A New Pathway for Food Founders
We’re excited to let you know about Maker Prep Course, a program from the Specialty Food Association (SFA) designed for early-stage food businesses. Maker Prep is more than a course—you’ll get community, coaching, and a chance to step onto the national stage. As a member of the Organic Trade Association, you can use the promo code codeTK for a 15% off discount.
Support to Grow Your Business
🤝 Community that lasts: Build your network of fellow founders who understand the challenges of starting up.
🎓 Expert coaching: Learn directly from seasoned professionals who know what it takes to grow and scale.
✨ Trade show spotlight: Maker Prep graduates can exhibit in the Maker Prep Pavilion at the 2026 Summer Fancy Food Show—your opportunity to debut your brand in front of buyers and investors.
“I don’t know of any other program that offers this level of depth, expert access, and practical guidance at such an affordable price.”
- Eduardo Hauser, founder of SIPSOPA and Maker Prep graduate
Launch with Confidence
Maker Prep gives early-stage founders the tools, connections, and visibility to grow—plus the chance to showcase your brand at a booth at the 2026 Summer Fancy Food Show.
Secure Your Spot in Maker Prep
Culture in Common: A Celebration of Local Flavor & Community*
Monday Night, January 12th | 7–10 PM
The Soap Factory, San Diego, CA
*Following the sofi Awards
As San Diego embraces Winter FancyFaire*, the Specialty Food Association is proud to introduce Culture in Common—a new event that celebrates local makers, shared experiences, and the vibrant food culture that brings us together. Join us as we gather to celebrate the diversity and inclusivity that permeates both the specialty food industry and San Diego itself, infusing a night of specialty food and drink into a local philanthropic locale (The Soap Factory) that delivers multiple ways to support the community that is hosting us.
You’ll enjoy:
✨ Soap-making to take home
🌱 Insights into a community gardening program
🎨 A collaborative art installation
🍴 Small bites & beverages
🤝 Networking with industry professionals
And take a quick listen to hear more about The Soap Factory here.
There will be buses to take attendees (Just after the sofi awards) from the convention center to The Soap Factory and will return folks back to the convention center after the event as well.
SFA is committed to leaving our host city better than we found it. This is more than an event—it’s a movement. Don’t miss it. Mark your calendar now! See you in San Diego soon!
When registering for Winter Fancy Faire*, be sure to RSVP yes to attend this can’t miss event!