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According to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey, total organic product sales hit US$43.3 billion, its largest annual dollar gain ever. Consumer demand for organic products is growing, but supply chain challenges constrain this growth as domestic producers struggle to keep pace. According to an OTA State of the Industry Report, organic sales account for almost five percent of the total food market, yet less than one percent of U.S. cropland is utilized for organic production.