Consumers have never before had such a wide array of organic food and products to choose from. Sales of organic products are increasing at or near double digits annually. But despite these successes, research reveals significant consumer confusion about organic benefits. We've all seen the misleading headlines: organic can't feed the world; it's not worth the cost. Most often, these confusions are fueled by myths that downplay the health, social and economic benefits of organic food and fiber. Now it's time to present the facts.
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