The Organic Trade Association (OTA), an industry group representing more than 8,500 companies involved in organic agriculture, is gearing up for a month-long social media #OrganicFestival — in which it hopes to dispel common consumer misconceptions about what organic means. The term “organic” has come in for criticism as of late, as many consumers seek to improve the quality and sustainability of the foods they’re eating and products they’re buying.
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