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OTA Launches 2015 Organic Industry Survey

Definitive guide to organic products in the U.S. offers long view, strategic insights for industry insiders

Angela Jagiello
(
ajagiello@ota.com
(802) 275-3831
)
Washington , DC
US
 (
June 30, 2015
) — 

The Organic Trade Association (OTA) announced today the full results of its 2015 Organic Industry Survey are now available for purchase. The study, which tracks dozens of categories and subcategories ranging from fruit to fiber, provides both raw data and strategic analysis for those with an interest in the $39.1 billion U.S. organic sector. OTA revealed initial findings from the study this spring—including the fact that organic food had enjoyed a growth rate of 11 percent, more than tripling conventional food’s three percent gain.

Key insights included in the full study:

  • In-depth coverage of more than a dozen categories in food (Fruits & Vegetables, Dairy, Packaged & Prepared Foods, Beverages, Breads & Grains, Snack Foods, Condiments, Meat & Poultry) and non-food (Fiber, Supplements, Personal Care, Pet Food, Household Products, Flowers), and dozens of sub-categories.
  • The 2015 Organic Industry Survey tracks U.S. consumer sales and growth of organic food and non-food products from 2004-2014.
  • The leading category, Fruits & Vegetables, continues to be the largest, accounting for more than $13 billion in sales, with a robust growth rate of 12 percent
  • New this year: deep dive feature articles on three issues – supply, food service and the growing fiber sector – pivotal to understanding the industry’s current challenges and opportunities.
  • A roadmap to shifting market dynamics – the study shows that mainstream retailers sold half of all organic products for the first time in 2014.
  • Many categories saw their largest gains in six years – since prior to the recession. But what does the future hold? The study examines the effects of a tight supply chain and pending regulatory actions in projecting future growth.

The 2015 Organic Industry Survey is available for purchase at www.ota.com.

The Organic Trade Association’s 2015 Organic Industry Survey was conducted and produced on behalf of OTA by Nutrition Business Journal. The survey was conducted from February 10, 2015, through April 3, 2015. More than 200 companies responded to the survey, including revenues reported in narrow ranges, sales growth, and revenue by product, and sales channel breakdowns.


The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 8,500 organic businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace.

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