2025 Organic Market Report

A Data-Driven Look at the Organic Industry’s Next Growth Chapter

The Organic Trade Association’s 2025 Organic Market Report (formerly the “Organic Industry Survey") reveals strong momentum for the organic sector, with consumer demand fueling growth across categories and organic outpacing the overall marketplace for the first time since 2020. In 2024, U.S. organic sales reached $71.6 billion, marking a 5.2% increase from the previous year—double the growth rate of the total food marketplace.

This year’s report is packed with insights and analysis, including:

Comprehensive sales data across nine major product categories: produce, grocery, beverages, dairy and eggs, snacks and candy, frozen, meat/poultry/seafood, textiles/supplements/HBC/pet

Top-performing categories and subcategories, including a 16.1% surge in organic meat, poultry, and seafood and 10.5% growth in yogurt

Market trends including the shrinking price gap between organic and conventional, the rise of clean-label expectations, and the growing impact of social media and influencers on consumer purchases

Global trade dynamics, including updates on exports, imports, and the new USDA organic pet food rule set to take effect in 2025

Forecasts through 2029 on sales growth and market share across product and retail channels

Download the full report below to explore in-depth sales data, growth drivers, market segmentation, and what’s on the horizon for organic.

OTA Member 2024 Organic Industry Survey Download

Non-Member Survey Access

Executive summaries of the survey are available to the media upon request. The full report can be purchased here:

PURCHASE OUR 2024 ORGANIC INDUSTRY SURVEY