The Organic Trade Association’s (OTA) small-but-mighty team has grown from 18 to 20 staff members, with employees working across Industry Relations, Government Affairs, Events, Membership, and Communications. Please join us in welcoming Deonte Monroe, Marketing and Communications Manager, and Lucie Shamlou, Industry Relations Coordinator, to the team!
Deonte Monroe, Marketing and Communications Manager
Based in Greensboro, North Carolina, Deonte Monroe joins OTA to support marketing reporting and analytics, website development, social media, and graphic design.
“I’m looking forward to learning more about the organic industry, expanding the reach of OTA and [The Organic Center], and supporting a great mission.”
Deonte brings diverse experience across industries including automotive, grocery, and specialty food. He previously worked as a Marketing Assistant for a Raleigh-based coffee company, where he managed blogging, graphic design, and website content. He then served as a Digital Marketing Coordinator at Lowes Foods, focusing on email campaigns and web content—an experience that deepened his exposure to the food industry. Most recently, he worked in automotive marketing, concentrating on reporting and paid media optimization.
Q&A with Deonte
What’s your favorite book or most recent read?
“I’m big on self-improvement. If I’m reading or listening on Audible, it’s probably something in that category. I liked Atomic Habits by James Clear. And Rise and Grind by Daymond John is another favorite.”
Favorite vacation destination?
“The Bahamas. I went on a cruise and want to return for Junkanoo. It’s a vibrant festival with amazing floats, and I’d love to experience that again.”
Any hobbies outside of work?
“DIY/home improvement, interior design, and grilling/smoking.”
What are you most looking forward to at OTA?
“Learning more about the processes that ensure organic is truly delivering on its promises.”
Lucie Shamlou, Industry Relations Coordinator
Lucie Shamlou, based in San Diego County, California, brings a background in food and wellness. She holds a psychology degree with a minor in Communication Studies from the University of San Diego and spent time studying abroad in Madrid. Her first job after college was with a health food start-up she discovered at a farmer’s market.
“We just started talking, and I loved the mission and the brand. I actually ran back and asked, ‘Hey, do you need an intern?’”
In her new role, Lucie will support OTA members and focus on deepening engagement
“Member engagement will be a big part of my position, and I’m excited to have direct conversations with members and keep them involved.”
Q&A with Lucie
What originally drew you to organic?
“My lifestyle reflects OTA’s mission. I always try to buy local and eat seasonally—I even get my eggs from a neighbor’s farm stand. Learning about organic has become a hobby for me, especially nutrition, regenerative farming, and how they support physical health.”
Do you know your Myers-Briggs type?
“ENFP—the Campaigner.”
Favorite book or recent read?
“I just read The Secret History by Donna Tartt. My all-time favorite is Little Bee by Chris Cleave—it’s about a refugee in the UK, and it’s incredible.”
Any hobbies outside of work?
“I’m in California, so I love surfing—even though I tend to break boards! I also take film photos and make prints. I grew up dancing and still take the occasional class during the week.”
What are you most looking forward to at OTA?
“The relationships—with members, with our network. I’m really curious about entrepreneurs and small businesses, so I’m grateful and excited to be here.”