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Younger, health-conscious consumers are embracing organic, OTA survey shows
Millennials, Gen Z putting high value on organic’s health benefits
February 18, 2025
WASHINGTON, D.C. -- A $70-billion market now, organic may be maturing, but younger consumers --including new parents and their babies -- are eating it up.
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Organic Trade Association welcomes launch of USDA's Organic Transition Initiative
OTA says investment will have lasting positive impact on organic
August 22, 2022
Washington DC — The Organic Trade Association (OTA) on Monday welcomed the U.S.
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Organic Livestock and Poultry Standards Proposed Rule Published
The Organic Trade Association praises progress on animal welfare, urges swift action from USDA
August 09, 2022
The Organic Livestock and Poultry Standards (OLPS) proposed rule represents a serious step from the U.S. Department of Agriculture (USDA) toward updating key organic animal welfare provisions first introduced over twenty years ago.
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COMMENT: Organic Trade Association Urges Immediate Action to Advance Animal Welfare
August 05, 2022
Today, the U.S.
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2022 Organic Industry Survey Shows Steady Growth, Stabilizing Purchasing Patterns
Market volatility and pantry loading subsiding, industry growth shifting back toward historic trends according to Organic Trade Association’s latest Industry Survey
June 02, 2022
Following an unprecedented year marked by pantry loading and supply shortages, the Organic Trade Association’s (OTA) latest Organic Industry Survey shows consumers returned to more stable, buy-as-you-need shopping patterns in 2021. Between 2020 and 2021, organic sales surpassed $63 billion, with $1.4 billion (2 percent) total growth over the year.
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Organic Trade Association Applauds Investment of up to $300 Million in New Organic Transition Initiative
June 01, 2022
Today, the United States Department of Agriculture (USDA) announced its intention to invest $300 million into a new Organic Transition Initiative program as part of the USDA Food System Transformation Framework. According to USDA:
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Organic Trade Association Recognizes Inspiring Leaders at Organic Week
March 30, 2022
On the second day of Organic Week 2022, the Organic Trade Association (OTA) recognized six inspiring leaders from across the organic industry at a special awards dinner featuring organic dishes by Chef Eric Adjepong.
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Congressman Peter DeFazio (D-OR) Honored with Organic Champion Award
Organic Trade Association recognizes DeFazio for his years of leadership and service to the organic industry
March 30, 2022
In 1990, then junior Congressmember Peter DeFazio (D-OR) did the unthinkable – he dug in his heels for a farm bill amendment that he knew was opposed by both the Chair and Ranking Member of the House Agriculture Committee. Against the odds, that amendment – the Organic Foods Production Act (OFPA) – passed and the National Organic Program was born.
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Organic Trade Association Announces New CEO & Executive Director
Tom Chapman will replace outgoing CEO Laura Batcha in April 2022
March 29, 2022
The Organic Trade Association (OTA) today announced the selection of its next CEO and Executive Director, Tom Chapman. The announcement was made during OTA’s 2022 Organic Week, which Chapman attended. Chapman’s hiring concludes a year-long planned succession process for Batcha that began in 2021.
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Organic Priorities Highlighted at House Farm Bill Hearing
Organic Trade Association CEO and Executive Director Laura Batcha testifies on organic farm bill priorities before the Subcommittee on Biotechnology, Horticulture, and Research
March 29, 2022
Organic agriculture, a $62 billion/year and growing industry, was center stage today as Executive Director and CEO of the Organic Trade Association (OTA) Laura Batcha presented expert testimony before the House Agriculture Committee’s Subcommittee on Biotechnology, Horticulture, and Research.
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Industry, Policy, and Production Leaders Convene for Organic Week 2022
Organic Trade Association’s annual conference returns to downtown DC March 28-30
March 01, 2022
With the farm bill just one year away, the Organic Trade Association’s (OTA) upcoming 2022 Organic Week conference will be a prime opportunity for leaders from across the industry to network, receive the latest news and analysis from national experts, and coordinate policy advocacy. Organic Week 2022 will take place from March 28-30 at DC’s Intercontinental Hotel on the Wharf.
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