In this special 40th Anniversary video, Bill Wolf, founder and chairman of Wolf & Associates, reflects on the early years of the Organic Trade Association and the firm’s role in building the organic movement. From serving as OTA Board President and conducting the very first organic sales survey—showing $750 million in sales at the time—to celebrating today’s $71+ billion marketplace, Wolf highlights how advocacy, transparency, and organic practices have reshaped agriculture and public health.
Joining him is John Foster, Partner at Wolf & Associates, who shares his perspective on the proudest moments in organic. For Foster, the movement’s strength lies not in one single milestone but in a continuum of progress—moments when the community chose unity, trust, and collaboration over division.
🎥 Watch the video to hear directly from Bill Wolf and John Foster about Wolf & Associates’ history, impact, and vision for the future of organic.
🎉 This video is part of the OTA 40th Anniversary Member Story Series, celebrating the pioneers, businesses, and advocates who have shaped—and continue to grow—the organic movement.
🌱 Learn more about Wolf & Associates: https://organicspecialists.com/
🤝 Explore OTA Membership: https://ota.com/membership
📅 Celebrate Organic Week with us: https://web.cvent.com/event/4b731bf8-...
#WolfAndAssociates #OTA40Years #OrganicAdvocacy #OrganicStandards #USDAOrganic #OrganicLeadership #SustainableFarming #OrganicWeek